BlackRock engaged Effective Collective to help BlackRock Smaller Companies Trust (BRSC) attract a younger, more digitally aware retail investor audience.
We developed a full strategic communications framework covering:
A new positioning built around a clearer growth narrative
New messaging architecture across the customer journey
Full-funnel paid, owned and earned channel strategy
Creative platforms and campaign concepts
Content strategy including education and fund manager storytelling
KPI framework linking media activity to commercial outcomes
The board approved the recommendations and BRSC gained a clearer, more commercially effective model for growing demand among a new generation of investors.
