Origin is the advertiser-led, ISBA-backed service that measures the de-duplicated reach and frequency of media campaigns across platforms, publishers and channels.
We have been part of the core Origin team since 2020, helping to take the project from concept through to its 2025 launch. Our role has included capturing product requirements from advertisers, developing the product roadmap alongside Accenture, and securing over £70m in funding from more than 80 stakeholders – including the world’s largest media owners, platforms, advertisers and agencies.
Post-launch, our focus is on helping advertisers and agencies adopt Origin at scale and extract maximum value from its reporting. By embedding Origin into everyday planning and optimisation, we are helping establish it as the industry’s most trusted cross-media data framework – one designed to improve reporting, optimise campaigns, and link investment directly to outcomes.
